Collectible, Cultural, Curated: Inside Monika Goszcz-Kłos’s showroom Concept 11

Several NOOM collections have found their place in Concept 11 — an inspiring innovation showroom in Warsaw where art, design, and architecture meet. We spoke with Monika Goszcz-Kłos, the creative mind behind the project and the founder of GoszczDesign. She shared insights about her curatorial approach, the evolution of Polish interiors, and her belief that design should always feel personal.

Read the conversation below!

What design trends do you see shaping the Polish interior market in the coming years, and how do they influence your choice for Concept 11?

In the coming years, the Polish interior design market will be shaped by soft, organic forms and a move away from sharp angles. These elements bring a sense of harmony and lightness to a space.

When Concept 11 was designed, cylindrical shapes were not yet widely popular, but I believed in their timeless appeal. Although I was tempted to make changes during the renovation, I stayed true to the original vision. I firmly believe that the first design is always the best one.

What are the biggest challenges you face when selecting furniture and decor for Concept 11 and your interior design projects, and what factors are most important to you when choosing a brand?

Selecting furniture and décor for Concept 11 is always an exciting challenge. I strive to balance aesthetics, quality, and uniqueness in every piece. For years, I’ve been sourcing from niche brands and small manufacturers, valuing both Polish designers and international producers who bring something truly distinctive to the table.

Art is also a fundamental element of Concept 11, which is why I work closely with Magda Bodis, whose carefully curated selection of artists perfectly complements the space’s vision. When selecting brands, I prioritiіe three key aspects: uniqueness, craftsmanship, and authenticity.

Your design for Concept 11 is truly inspiring. What was your vision for the space, and how did you ensure it reflects the philosophy of the brands you showcase?

My vision for Concept 11 was to create a space at the intersection of art, design, and a showroom. That’s why furniture, lighting, and accessories are presented as works of art rather than just functional elements. Every piece has been carefully selected, many featuring organic, curved forms that harmonise with the interior’s rounded architectural details. I wanted Concept 11 to be a place that inspires, allowing people to experience design in its purest form, and reflecting the philosophy of brands prioritising quality, craftsmanship, and timelessness.

What were the biggest challenges in designing the Concept 11 space, and how did you balance aesthetics with functionality to create an inviting atmosphere for customers?

The biggest challenge in designing Concept 11 was working under the supervision of a heritage conservator and adapting to their requirements. We removed partition walls, covered the original floors with Fermacell boards topped with microcement, and replastered the walls, which had previously featured various colours and textures. One of the most demanding tasks was replacing 30 windows while complying with conservation guidelines. The use of grainy cement-lime plaster gave the interior a cohesive and warm character. This minimalist finish allowed us to strike the perfect balance between aesthetics and functionality.

How do your clients in Poland typically approach interior design? Are they more inclined toward timeless designs, or are they looking for bold and innovative pieces?

Clients in Poland have a diverse approach to interior design - some prefer timeless solutions, while others seek bold and innovative forms. My role is to find a balance between their expectations and the unique character of the space. I’m pleased to say that the clients who choose to work with GoszczDesign are typically open to bold solutions and willing to experiment with new, unique concepts..

I treat every project individually and never replicate my previous designs. That’s why I always ask clients to point out which of my past projects resonates with them the most. This insight allows me to intuitively grasp their aesthetic preferences, functional requirements, and emotional connection to a space. Every material, texture, and form is carefully selected to reflect their needs while maintaining a sense of balance and harmony. Ultimately, my goal is to design spaces that are not only beautiful but also deeply personal and comfortable, making them a true reflection of those who live in them.

Sustainability and craftsmanship are becoming increasingly important in design—how do these factors influence your purchasing decisions and project concepts?

Sustainability and craftsmanship are core values for me. I pay close attention when selecting the designers I collaborate with, prioritising the quality of their products and ensuring they align with these principles. That’s why I place great importance on developing the idea of collectable design. It goes beyond functionality, turning everyday objects into works of art that hold emotional and cultural value. We are constantly searching for new creators to showcase in our showroom, and discovering Polish artisans, in particular, is an inspiring journey. We are proud to showcase the works of talented artists such as Formsophy, Paul Bik, and Jan Garncarek in Concept 11, whose designs perfectly align with our vision of sustainability and craftsmanship.

From your perspective, what are the current gaps or unmet needs in the Polish interior design market that brands should address?

In the Polish interior design market, there is a noticeable tendency to adopt external influences rather than explore and develop our own cultural and historical narrative. Yet, in Poland, the scars of war disrupted the natural flow of this development, leaving a complex legacy on both architecture and design. As a result, the local design scene often turns outward for inspiration, sometimes at the expense of exploring and celebrating the unique traditions that could shape a distinctly Polish aesthetic.

However, I’m truly proud to witness the rise of so many talented creators in the Polish design scene. I’m lucky enough to showcase some of these artists in my showroom. It’s been a true pleasure to work with them and see their work gain more attention.